How can a woman find her man?

Dear Economist,
much of your advice appears to be geared to men, who seem to be entitled ‘by tradition’ to be the active ones in courtship. What about women? Do economists have a view on gender differences in courtship? How can a woman find her man?
Sincerely, Emma

Dear Emma,

Well spotted. Much of the economic literature we apply to dating is indeed ‘non-gendered’ and gives the same advice to men and women. It looks like we are contradicting dating advice of the Mars and Venus kind.

But not quite. Economists have sometimes even assigned extreme gender roles. Lena Edlund rose to fame for a paper that assumed women were ‘sellers’ and men ‘buyers’ of sex, whether in a lifelong contract (marriage) or a temporary one (prostitution). The assumption is that women’s relative indifference to sex gives them a bargaining advantage.

Even if we want to take it a bit easier, the idea that women are sellers and men buyers in the dating game is not counterintuitive, and Dr de Bergerac found it to resonate with friends and family. Several successfully dating ladies reported the following activities as useful: putting up their profiles at online and other dating agencies, making sure they are socially active and well known (also see this article) and paying attention to their overall visual appeal. Exactly what a seller would do.

Try it out and let us know how it goes.

All the best,

Dr de Bergerac

What are good things to talk about on a first date?

Dear Economist,
it’s all very well identifying women you could be interested in. The problem is when you managed to get to the first step, i.e. the first date. What to do next? What are good things to talk about on a first date?
Sincerely, Nithin

Dear Nithin,excellent question. What you want are themes that give you valuable information about your date, but are not boring or scare her away. What does that mean? You actually want to ask questions that are easy maybe even fun to answer, yet relevant and substantial.

Economists have called this ‘ascertaining full information about easily researchable traits’. In a 1970 paper in the American Economic Review, Dale Mortensen suggested that relationship decisions are best taken by concentrating efforts on ‘easily researchable traits’, like education, intelligence, physical appearance, and family background. It’s better to spend much dating dialogue on these topics, rather than fuzzier ones, like for example ambition, resilience under pressure and potential for growth. How do you want to pin these down anyway?

Whatever you ask, finding out things is difficult (economists would say ‘costly’) so you need to think about where to spend your effort. You don’t want to spend it on stuff that’s a pain to see clearly about. In other words, stick to the easy and transparent stuff, stay away from the murky. If not you’ll spend much time and effort and be none the wiser.

Best of luck, and do check back in.

Dr De Bergerac