Jean Tirole recently received the prize in memory of Alfred Nobel for Economics, for his work on firms’ market power. Understanding how his sharp insights translate into the world of dating took me considerable mulling over, although it now feels obvious upon hindsight.
You probably all remember a beau that casually dated many women at once, “stringing them along” without making up his mind on who he should become exclusive with. Or a woman that nourished many admirers’ hopes for a long time, without settling with any one, but also without letting any one of them pursue another woman. Such is the nature of power in the dating market. And Tirole’s insights are highly relevant (and make for wicked strategies, actually).
Here are five key lessons:
1. People with power in the dating market can effectively ward off competitors. For a description of what that might look like, see above, and dig in your high school memories.
2. You can tell commitments from non-commitments, even in a powerful person. True commitments are actions that are hard to reverse. For example, if she moves house to be near you, that would be a commitment. As would be a publicly announced engagement, or, of course, marriage. Declaring the relationship exclusive to close friends, and to any admirers or former dates probably also counts. However, spending time with you, being intimate, and/or being generous with you, is no commitment. It can be stopped at will.
3. Dating market power is hard to maintain. Warding off a competitor is costly; it will take time and effort to string along that one woman that is already turning her head towards someone else, or that one admirer that is about to give up.
4. But power can be broken. If put under the right kind of pressure, the monopolist beau or belle will behave as if powerless. If the above described effort to maintain power is altogether more painful than losing that person from one’s circle of influence so to speak, then the powerful dater will let his subject move on. So the trick is to push the boundaries: if you are the competitor, i.e. the dating market entrant that would like to snatch one worthy date from the circle around the beau, just keep the lady of your intentions as busy and entertained as you can. It needn’t be with dates; if you have other avenues to meet her or engage her along her interests, even without you being involved (sports clubs, work, volunteering, your friends etc), do so. Make sure the monopolist beau will have a hard time keeping up (or finding spare minutes in her calendar). If she is not his favorite, he will let go.
5. Building up that kind of dating power from scratch can be a ton of work. Obtaining uniqueness in the dating world, to the extent that one can exercise market power, is comparable to investing until securing a patent. What could those investments look like in the dating world? Building up a network, organizing social events, fun activities and gatherings, attracting and hosting interesting conversations…are all activities that enhance popularity and thereby dating power. It might also help to hit the gym three times a week until in ship shape. In some cases Miss or Mr monopolist may have a huge advantage on these accounts; too huge for anyone to follow. If a potential follower fails to realize (aka be impressed by) the size of the task, a stiff competition can ensue and the leader effectively be leapfrogged. Ha!
No guarantees when you apply any of this in real life…