How long should you wait for sex?

Dear Economist,

how early in a relationship should you expect, or give in to, sex? I hear so many views on this topic that I am quite confused. Most guys want it as early as possible, and by the third date at the latest. Many dating gurus advise to wait – but not on how long. The only advice on timing comes from several world religions, which promote waiting until marriage. But how can this work in the modern world of dating? There seem to be no rules. – Now, do economists have a view on this?

Grateful for any light in this confusion, Yours, Katja

Dear Katja,

thanks for giving us an opportunity to answer this awesome question. We hear it a lot in conversation and counseling practice, but few people dare debate it online in a serious manner.

Yes – economists do have an opinion. A clear one, and empirically founded one. You should wait – for as long as you need a clear head to decide if the guy is the right one for you, and deserves your trust. (The question to you is then: what is ‘the right one’? If you are looking for someone to marry, then, yep, waiting until marriage is a good idea.)

Because after sex, the clear head will be gone and you will trust blindly. We owe this insight to a team of experimental economists at the University of Zurich. They tested the effect of oxytocin (the hormone women emit during orgasm, and also childbirth) on people’s judgment in an investment game. While the testees could still calculate well, they started to behave more trustingly and thereby opened themselves up to abuse.

Now, while it’s a good idea that mum and baby are bonded in blind trust, it may not be quite so useful in a dating relationship. Imagine you are high on oxytocin with someone that for some reason does not deserve your full trust. You risk being mucked about without even noticing.

You will say, great, but how can I ‘wait for sex’ in practice? My friends will think I’ve gone nuts.

First, your friends’ (or the majority’s) opinion should not come before your own wellbeing. Second, those who agree with the above (e.g. many world religions) have figured out all sorts of ways to delay sex until a time when it’s right. My favorite books on the matter haven been written by ladies who tested both worlds (waiting and not waiting)and then made their own conscious choice, Dawn Eden and  Wendy Shalit. You can save yourself your own trial-and-error by just reading about theirs.

Hope this works for you! Do check back in.

Best wishes,

Dr de Bergerac

How can a woman find her man?

Dear Economist,
much of your advice appears to be geared to men, who seem to be entitled ‘by tradition’ to be the active ones in courtship. What about women? Do economists have a view on gender differences in courtship? How can a woman find her man?
Sincerely, Emma

Dear Emma,

Well spotted. Much of the economic literature we apply to dating is indeed ‘non-gendered’ and gives the same advice to men and women. It looks like we are contradicting dating advice of the Mars and Venus kind.

But not quite. Economists have sometimes even assigned extreme gender roles. Lena Edlund rose to fame for a paper that assumed women were ‘sellers’ and men ‘buyers’ of sex, whether in a lifelong contract (marriage) or a temporary one (prostitution). The assumption is that women’s relative indifference to sex gives them a bargaining advantage.

Even if we want to take it a bit easier, the idea that women are sellers and men buyers in the dating game is not counterintuitive, and Dr de Bergerac found it to resonate with friends and family. Several successfully dating ladies reported the following activities as useful: putting up their profiles at online and other dating agencies, making sure they are socially active and well known (also see this article) and paying attention to their overall visual appeal. Exactly what a seller would do.

Try it out and let us know how it goes.

All the best,

Dr de Bergerac

There are no women where I work. How do I go about finding a mate?

Dear Economist,

I am 40, never married, and more than ready to settle down. But I work in a sector that is virtually free of women. So, although I don’t smell, am not dramatically stupid or unattractive, I do not meet enough eligible women to find a soulmate.  Do you know a way out? –  Sincerely, Out with the Guys.

Lonely Guy

Lonely Guy

Dear Out with the Guys,

a word of comfort: you are not alone with your problem. We regularly hear similar stories from IT geeks, engineers, and the army staff…just to name a few. We actually also hear them from primary school teachers, nurses and nannies….in short, any job where one gender vastly outnumbers the other.

You are suffering from a situation that George Stigler (‘The Economics of Information’, 1961) would call ‘high search costs’. You can meet women, get to know and date them, but your ‘cost’ of doing so is much higher than in an evenly gendered market. You probably have to travel to meet a woman of your age, spend more money on gas, the phone and mail to keep in touch, and spend more time thinking about where to meet the right woman. All these are ‘costs’.

As you can read from our previous post, the first phase of the dating game can be seen as a search effort, similar to checking out various products before we know the quality range available in the market. Checking out an additional product provides you with a knowledge gain about the quality range. But, as the range is given, and won’t expand with searching, the benefit of getting to know an additional item – or person, rather – diminishes with each person met.  At the same time, the cost of meeting another person stays the same, for each and every additional person met. In your case, this cost is rather high.

Usually, a rational person stops searching when the additional benefit of meeting another person has diminished so far that it is equal to the cost of meeting another person. In your case, if we leave everything as it is, this situation would actually occur rather early. You would date few people before you settle, because the cost is just so high. In other words, you are readier to commit than some of your fellow daters.

This in itself makes you quite eligible for the other gender. Women tend to get serious with men who are ready to get serious.

On the other hand, we don’t have to leave everything as it is. You can lower your search costs, e.g. by using online dating, matching services, newspaper ads; and also, old-fashioned but effective: drawing on family and friends networks. If you want to maximize your search efforts even further, target your outings from the Guys’ Enclave towards places where you are likely to find many women: kindergartens, spas, cosmetic and shoe shops, aerobics, dance and yoga classes, classical music concerts, church and synagogue, and book clubs, just to name a few. Also, if you weren’t in a Guys’ Enclave previously, think back to that time and the women you knew then: anybody you would like to get back in touch with?  – Go for it (as long as she’s still free and not an ex) and reap the benefit of previously invested search expenditure.  – We don’t promise miracles, but the above efforts should dramatically improve your likelihood of meeting Mrs. Right.  FYI, Dr de Bergerac and her spouse (re)met like that, when actually already well past thirty, and so did a couple among their friends.

Now that we have more or less devised a strategy, let’s look at the likely outcome of a situation like yours. Being the majority gender may actually not be the worst thing (depending on the ratio..) especially if you are a guy. It is true that usually, the ‘outnumbered’ gender is the secret winner of a gender ratio out of sync, enjoying the competition for their favours, and dictating the market rules. So if more men compete for less women, the women dictate the rules. Turns out that in a dating market, that is not the worst thing. Joshua Angrist of the MIT found out that in communities where men outnumber women, there are more marriages, men earn generally more and parents of young children earn more. (How do Sex Ratios Affect Marriage and Labor Markets?, QJE 2002) Looks like in some areas of life, it’s ok to have the rules written by the ladies…

In any case, best of luck, and check back in with your success story.

Your Economist

How many people should I date?

Dear Economist,
I am usually a patient person, but maybe I am overdoing it. I have dated about five different girls, and more or less seriously, but I can’t decide myself. One’s advantages are another’s disadvantages. I know nobody’s perfect – but when should I stop? When can I be sure to have dated enough people to settle down?  – The process of serious dating isn’t exactly cost-free you know…your advice much appreciated!  – An efficient dater.

man waiting to settle

Dear Efficient Dater,

you are raising a very good question. The answer is, as you probably suspected, there is indeed an optimal number of people to date; a limit after which you can be confident with your choice.  – Economics provides a reason for why there is a limit, and statistics tells you when you have reached it. Let’s start with the economic part.

It was George Stigler, who, as far back as 1961, made a case for limiting one’s search. (He thought more about searching the optimal household appliance, but his reasoning holds just as well for dating..) Stigler says, any market has a given range of quality. We don’t manage to expand that range by searching more, we just get to know it better. In other words, the more you search, the closer you are to having tested the entire available quality range. This also means, with every additional person that you meet and date, your additional knowledge gain diminishes.

At the same time, the effort, time and money spent on an additional date do not diminish. So you are likely to have ‘spanned’ the quality range after a limited number of dates, after which additionals only cost time and money, but do not provide quality gains. Rational daters will settle after reaching this number.

So, where is that number, on average? The answer is twelve.  Knowing twelve people should be enough to know the quality range available in the dating market.  Peter Todd from the Max Planck Institute for Psychological Research did the odds (in his paper ‘Searching for the next best mate’, ebda 1997). Following Todd’s ‘fast and frugal algorithm’, if you date twelve people and then choose the one further person that tops the list, you have a 75% chance of getting it right.

So, bottom line, dear Efficient Dater, you are not there yet. You need to hold out for another 7. If you are honest and stay out of the bases there’s nothing wrong with checking them out in parallel. Might be less costly, too.

Good luck, Your Economist